The marketing playbook for home service businesses that aren’t ready for an agency.
One task per week. A dashboard to keep you honest. An AI assistant coming in your first month. $39/month.
No contract. Cancel anytime. Built by a real marketing agency.
You know you should be marketing. You just don't know where to start.
You're good at your trade. You're running jobs, managing crews, keeping customers happy. But when it comes to marketing, you're stuck between two bad options.
Option one: do nothing and hope word of mouth carries you forever. Option two: hand $1,500/month to an agency that cold-called you last Tuesday, lock into a 12-month contract, and pray they know what they're doing.
There's a third option. Most home service businesses under $500K in revenue don't need an agency. They need a system. The right tasks, done consistently, in the right order. That's what GrowthPlan is.
One thing per week. That's it.
STEP 1
Get your weekly email
Every week you get one email with one task. Not a 47-module course. One specific, practical thing to do for your business this week. We start with Google Business Profile (where 90% of your leads come from) and build from there.
STEP 2
Check in on the dashboard
Log in once a week. Check off what you did. Watch your streak grow. The dashboard knows where you are in the program and only shows you what matters right now.
STEP 3
Ask the AI assistant anything
Someone left a bad review? An agency called with a pitch that sounds too good? Ask the assistant. It knows your trade, your progress, and IMA's entire marketing playbook.
We teach marketing in a specific order. Skip ahead and you waste money.
WEEKS 1–8
Phase 1: Foundation
Google Business Profile, directory consistency, reviews, website basics. The stuff that costs nothing and makes everything else work.
WEEKS 9–16
Phase 2: Guerrilla Machine
Door hangers, yard signs, Nextdoor, Facebook groups, referrals, email collection, training your crew to be marketing touchpoints. The stuff your competitors are too lazy to do consistently.
WEEKS 17–24
Phase 3: Digital Foundation
Lead economics, when to start ads (and when NOT to), SEO reality check, how to spot a predatory agency, paid lead platforms. The stuff that keeps you from wasting money.
WEEKS 25–32
Phase 4: Growth Mode
When to hire help, how to evaluate agencies, building your 90-day plan, knowing when you've outgrown DIY. The stuff that sets you up for the next level.
We're going to say something no agency will say.
We're a marketing agency. We've been doing this for over 20 years. We work with home service businesses across the country. And we're telling you: don't hire an agency yet.
Not because agencies are bad. Because most businesses under $500K haven't done the free stuff yet. The stuff that actually works.
When those businesses hire an agency too early, they get locked into contracts, pay for campaigns built on a shaky foundation, and wonder why the leads aren't coming.
GrowthPlan teaches you what to do first. And when you're actually ready for an agency, you'll know enough to pick a good one. Or come talk to us.
Everything for $39/month
32-week email course, tailored to your trade (HVAC, plumbing, electrical, roofing, cleaning, pest control, landscaping, restoration, and more)
Weekly check-in dashboard with streak tracking and phase progression
AI marketing assistant that knows your trade, your progress, and the IMA playbook (coming in your first month)
Template library: door hanger designs, review ask scripts, email templates, social post templates, spreadsheets, calculators
Phase scorecards that benchmark you against others in your trade
GrowthPlan: $39/month — First week free. No contract. Cancel anytime.
Questions, answered.
I'm already doing some marketing. Is this still useful?
Probably. The program starts with foundations (GBP, reviews, website basics). If you've already got those handled, the onboarding quiz will skip you ahead to where you actually need help.
Is this just another online course?
No. Courses dump 40 hours of content on you and hope you finish. GrowthPlan sends you one task per week and tracks whether you do it. The dashboard and streaks are the accountability piece that makes it actually work.
Will this work for my trade?
We built it for HVAC, plumbing, electrical, roofing, house cleaning, pest control, landscaping, restoration, and general contracting. The emails and AI assistant adjust examples and advice to your specific trade.
Do I need technical skills?
No. Every task is explained step by step. If you get stuck, ask the AI assistant.
What happens after 32 weeks?
You keep your dashboard, your AI assistant, and your check-in streaks. You'll get monthly alumni emails with seasonal marketing reminders and industry updates.
Is IMA going to try to sell me agency services?
Not until you're ready. Phase 4 teaches you how to evaluate agencies (including us). There's no hard sell baked into the program.
Can I cancel anytime?
Yes. No contracts, no cancellation fees, no "call this number to cancel" games. Cancel in one click.
Stop guessing.
Start building.
$39/month. One task per week. An AI assistant in your corner.
And the marketing playbook that an actual agency uses with real clients.
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